"One of the keys to creating an online community is the commitment of the key decision-makers to maintaining an online presence and open conversation. Once you decide to jump in the only way to see results is to press on through ongoing and recurring conversation. You MUST:

* Consistently post/write
* Always reply to reasonable questions
* Reply to comments at least once or as much as possible
* Monitor brand on an ongoing basis
* Respond to shifts in brand perception in a timely manner"

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