Is using an emotionally charged topic such as "Career women make bad mothers" a good test to show bilboards work?
via sfgate.com
"This actually happened in London last week when a campaign was launched to prove the effectiveness of outdoor advertising. The idea was to show that you can grab people's attention and that certainly happened."
Read more: http://www.sfgate.com/cgi-bin/blogs/sfmoms/detail?entry_id=54997&tsp=1##ixzz0cPpDVDUO
My opinion on this one is this - plaster any controversial topic on a bus in a large metro area and it will "spark discussion." The discussion will only prove how controversial the topic is not how effective ads on buses are.
Am I wrong here? What do you think?
