And he wasn't selling. He was teaching. He told stories, and listened, and showed tools, and told more marketing stories. The energy was high. You could just tell how much he loves what he does. He used simple words and told the potential clients marketing tricks he learned from others. A lot of that knowledge was not related to his product. But it was part of the conversation.They didn't even notice the Nikes he wore. They were in love. 

My wish for you in 2012 is to go out there, be you, teach, and make them love you!