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President of Chicago digital marketing firm, Lightspan Digital. Digital marketing strategist, advanced SCUBA diver, supporter of local businesses and sustainable practices, gadget geek &fitness lover. Find me on twitter @manamica.


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May 2011

 

Finally a smart Facebook Ad - Would you click on it?

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Back in my corporate days we ran a web ad/banner test and found that text-style ads (similar to google search results) got 400% higher click-through rates than image ads. These ads disguise themselves as regular content. Since then I've been wondering why Facebook advertisers don't apply this approach. Google figured it out a long time ago, yet on Facebook text-only ads, or smartly disguised ads are a rare breed. Well, this morning I saw this ad disguised as a poll. 

What do you think, would you be more prone to click on ads if they looked more like regular content? 

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