a memorable Chase email marketing piece- it will cost you an arm and a leg
I am quickly collecting a series of email marketing pieces that raise eyebrows.
The image used here is a gem. Sure, the guy is friendly-looking but something about how the pic was edited makes it look like a snapshot from the Wax Museum, right after the other Karate dude karate-chopped this dude's left arm and right foot off and turned him into a wax statue right before he could karate-chop back.
A metaphor for lending? Is this email saying if we don't pay it will cost us an arm and a leg?
Ironically, the day I received this email I got the dreaded "change in terms" letter whereby Chase let me know they jacked my card's APR to somewhere around 20%.
Disclosure:
I do understand that credit card companies are just trying to protect their profits in response to the new UDAP regulations, which is why the increased rates etc. This is not a criticism of practices that were adopted as a reaction to new legislation. Still, this is a silly email marketing piece.
